Category: Trends

Kids also dictate fashion – and this has been happening ever since children’s relevance came to the fore. Ok, the movement is recent, but it is important to note that generation Z gave a shake-up in the market and boosted the permanent empowerment of the “alphas” (born after 2010). Now, respecting the wishes of this […]

“There is no place like home”, Dorothy said in the classic book “The Wizard of Oz”, written at the beginning of the last century. The phrase that took the protagonist back home, today reflects the storyline that the quarantine imprinted on life – and everyone needed to reconnect through the sweet home. In the new […]

The new year has arrived and the vaccine is already coming as “light at the end of the tunnel”, but we still cannot retire the safety protocols. Mask, hand sanitizer, and physical distance are on the list of social obligations. However, it is time to return to classroom activities. After almost a year away from […]

Go away from canceling 2020. Of course, it was not an easy year – energy samba on the critical side of the force – but with the difficulties brought up, almost everyone needed to reinvent themselves. The majority of traditional commerce migrated to digital platforms, as well as meetings with friends, school classes and work. […]

Some say 2020 did not happen – or that the 366 days of the year were compressed into just two months. While this not an absolute truth for all productive sectors, for fashion it literally translates.   The fashion circle ha just surrendered to “classic blue”, the colour chosen by Pantone to be the protagonist of the season, but then came the pandemic and people were forced to lock themselves in their homes, leaving the […]