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trends
Kids join the sportswear trend
By Patrícia Favalle – Editor-in-Chief
Harper’s Bazaar Kids – @patriciafavalle
The Tokyo Olympics have finally started, but this time the Brazilian public will watch the biggest sporting event in the world directly from home (remembering that the last edition, in 2016, took place on Brazilian ground, with that crowd that we miss so much!).
Even by the TV screen, you can enjoy the performances of the Brazilian cast, who enter the scene with stylized uniforms by the Wöllner brand (all paged in the tonalities of the flag and with illustrations borrowed from the Amazon Forest). To get in the mood – and warm up the spirits –, bet on sweatshirts, sweaters with a school look, comfortable shirts and, of course, a good pair of sneakers.
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Greenwashing
By Kátia Duarte – Kids Fashion Expert
Blog Pop Pop Content Creator
Now that you’ve learned a little bit about Upcycling, Recycling, and Circular Economy, we need to talk about a very important term, “GREENWASHING”!!!!!
The term GREENWASHING can be translated as “greenwashing”, “painting green” or even “green makeup” … and consists of a practice of promoting speeches and advertising campaigns with ecologically or environmentally responsible…
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Trends
Kids join the sportswear trend
The Tokyo Olympics have finally started, but this time the Brazilian public will watch the biggest sporting event in the world directly from home (remembering
The influencers we love
Kids also dictate fashion – and this has been happening ever since children’s relevance came to the fore. Ok, the movement is recent, but it
Private Universe
“There is no place like home”, Dorothy said in the classic book “The Wizard of Oz”, written at the beginning of the last century. The
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Gamification and the kids fashion
This is a new theme, but it will be a major trend in children’s fashion communication, and that is why it is so important that
Greenwashing
Now that you’ve learned a little bit about Upcycling, Recycling, and Circular Economy, we need to talk about a very important issue, “GREENWASHING”!!!!! The term
Circular economy in fashion
In times of novelties in the way people consume, it is important that we understand the new formats for commercializing products. In some cases the brand/store will
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