This is a new theme, but it will be a major trend in children’s fashion communication, and that is why it is so important that you know and be “tuned in” to this novelty. But after all, what is GAMIFICATION? Gamification (also called ludification) is the use of game design techniques that utilize game mechanics […]
Category: BIZ +
Greenwashing
Now that you’ve learned a little bit about Upcycling, Recycling, and Circular Economy, we need to talk about a very important issue, “GREENWASHING”!!!!! The term GREENWASHING can be translated as “painting green” or even “green makeup” … and consists of promoting speeches and advertising campaigns with ecologically or environmentally responsability, sustainable characteristics as green, “eco-friendly”, […]
Circular economy in fashion
In times of novelties in the way people consume, it is important that we understand the new formats for commercializing products. In some cases the brand/store will only need to make small changes, and in other cases the manufacturer/ retailer will need to reinvent itself. That’s why today we will learn a little more about Circular Economy… […]
The differences between Upcycling and Recycling
In the fashion world every season new trends and new terms appear, but we are not always able to understand the meaning and why of each one of them. So today we are going to talk about two “hot” terms in a way that you learn and that you can have ideas on how to […]
The kids market and consumer habits
When we look at consumer behavior, we have to look at where the new habits are pointing, thinking not today, but where we are going. We are going through a period of great uncertainties that perhaps all of our plans have started to make little sense, and it is in this scenario that we have […]
Customer Experience (CX) and the kids market
Have you heard about the term Customer Experince (CX) ??? If you have never heard, no problem, as we will know a little more about this term, and understand how you can use it in the children’s market. Customer Experience is a complex process to understand your organization’s relationship with your customers. Assuming that your […]
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Branding and the kids market Branding has recently gained strength in the business world and has been widely used by brands and children’s fashion stores. Do you know exactly what Branding means and what is its use? Branding or Brand Management is a brand / store management strategy that aims to make it more recognized […]