Branding and the kids market
Branding has recently gained strength in the business world and has been widely used by brands and children’s fashion stores.
Do you know exactly what Branding means and what is its use?
Branding or Brand Management is a brand / store management strategy that aims to make it more recognized by its audience and present in the market. Branding is used to identify a brand / store in a unique way in order to differentiate it from the others.
Branding is the process of building some values, such as:
Brand Equity = Brand Value
Brand Equity is the method used to build the brand value, it is the result of the high perception of the name and the strong, favorable and authentic associations that the consumer has in mind about this brand / store.
This marketing term means the additional value that is attributed to any product or service. This value influences the way the consumer thinks, feels and acts in relation to the brand.
Putting it into practice
Some questions you can ask about your business to manage your Brand Equity:
Knowledge: What does the consumer know / know about my brand / store?
Esteem: What does the consumer think of my brand / store?
Relevance: What does my brand / store offer meet consumer needs?
Performance: Does the brand / store deliver what it promises?
Differentiation: Is delivery better than competitors?
Reference: Is my brand / store a reference in the niche in which it operates?
Brand Awareness = Recognition / Awareness
We can say that Brand Awareness or Awareness (awareness) makes the brand / store recognized and remembered by people. This is how consumers recognize and remember your company.
People’s memory needs to be marked (in the present) or activated by the memory of some experience (in the past).
When recommended by consumers, it generates competitive advantage. Brands with high awareness are everywhere, thus increasing the reach of the brand.
Putting it into practice
Below, 8 tips for you to start using Brand Awareness in your business:
1 – Know your customer well
2 – Work a unique personality for the brand / store
3 – Have a unique and striking visual identity
4 – Do content marketing
5 – Sponsor personalities, projects and events
6 – Make your brand gifts (using personalization)
7 – Track your customer satisfaction
8 – Do not expect immediate results
The last stage of brand awareness is one in which a brand is the first that comes to the consumer’s mind, being the main consumption option for a specific demand.
In short, Branding is the process of creating and building a brand and all the essential steps for brand equity (value), and brand awareness (awareness) to be attributed to products and services.